Suppose you are browsing over the internet on your smartphone to get information about a product you are thinking to purchase. When you see the Google search results, a page looks good, you click on it. You are sure that the information on this page is what you were looking for.
However, the font is too tiny that is making it tough to read. What’s more, the page is taking forever to load. Afterward, when it finally opens, you notice that the page isn’t optimized for your smartphone. Not only that, once you start scrolling, an interruptive pop-up appears over the page.
In the example mentioned earlier, the content of the page was brilliant. However, it was of no use. As the format of the page was bad, the user had a terrible experience. And, this type of page will probably make you hit the back button after a short while.
Hence, the page experience is an essential component of any marketing campaign on the web. In this ongoing year, page experience has become the official ranking factor for Google. If you want your business to grow rapidly, you have to optimize the experience of your page.
You must be wondering what is page experience, and how can you optimize it to thrive your business. In this article, we’ll answer both of your questions. Keep on reading to learn more about page experience.
What Is the Meaning of Page Experience?
It is a word that is used to define the kind of interaction the audience has with a page. For instance, if a person has a difficult time operating a page, discovers that the page layout is objectionable or unappealing or has to wait for a long period for it to open, it causes an undesirable page experience.
Primarily, page experience manages most of the characteristics of a page except content. The original content of the page has the information you need to share with the leads. Also, it influences the site’s ranking independently.
Page experience is an extremely vital element for search engine optimization and web designing. That is why you need superb website design services to present your website in a positive way. On the other hand, a poorly designed page will instantly push the users away from your page. In simple language, getting leads or conversions will be tough.
Recently, Google has released a page experience update that makes it a factor for ranking in Google’s algorithms. Having said that, a negative page experience will cause a website ranking to drop immediately.
Ideas to Optimize Your Site For Page Experience
Here is how you can optimize your website for an incredible page experience.
1. Optimize The Loading Speed of Your Site
Google analyzes the page experience of a page by looking at the load speed. You can perform a few actions to improve the loading time of a page. In order to start the optimization process, at first, you need to check the load speed of your page. There are multiple ways to accelerate the speed of your page speeds. That includes restricting redirects, compressing images, Minifying code.
After you take care of these things, your page will run faster. As a consequence, you will be able to provide a better user experience. Those who want to check the load times of their page can utilize the free PageSpeed Insights tool by Google to get a report.
2. Use a Responsive Design
This is the second way to improve your page experience. By using a responsive design, you can make your site accessible. On top of that, a responsive design optimizes your site for several devices like desktops and mobile phones.
A responsive design shapes itself to fit any screen. Alternatively, no matter on which screen people load your site, it will allow them to use it. Aside from that, it rearranges the visual features on your page. With these amendments, your page will function as expected on any device. Because of this, from the beginning, you must create a responsive design.
3. Make Sure That Your Page Is Secure
In the end, it is compulsory to make your website safe and secure for the audience. By using HTTPS, protecting it against malware, and avoiding deceptive content, you can run an eCommerce site.
In a Nutshell
To gain a particular spot for your business in the industry, you need SEO experts in Pakistan. Colours Blind has formulated a guide with ideal marketing techniques to grow your business. Our team helps you drive more site traffic, leads, and revenue. Plus, you will obtain devoted representatives to keep every piece of information on the procedure we do for your site.
By practicing the relevant tips, you can re-optimize your website to move upward in Google rankings.